The Evolution Of The Backpack

by on July 10, 2012

Remember when the backpack’s only purpose was to hold your notebooks and essentials for school? Well the times have surely changed as they have become a part of one’s fashion style. From athletes wearing stylish backpacks in their press conferences to rappers being seen on stage in them or even in a music video, they have come a long way from being a tool that was key to your productivity in school. With this change in the tides, we have seen just about every brand taking it upon themselves to make sure they create an attractive backpack, in order to stay in tune with this new found trend and also to build revenue from something that is lucrative. Many street wear brands such as Bape, Stussy and 10Deep have delivered some of the best backpacks that I have seen thus far and with the world of fashion always changing, I can’t wait to see what else they have in store for us! I guess it’s DOA to Jansport and Northface backpacks, as these new fashion based backpacks have taken their place.