For The Hype Of The Game.

by on July 13, 2012

One of the most prominent concerns in the sneaker game now is whether or not sneakers have become notable for just their name or how they look. As of late, the answer to this question is that the name of the sneaker is the main component of whether or not consumers are purchasing them.


Some people just go off of the name of a shoe now because of the hype that develops around them – reselling sneakers that have a recognizable name for a high profit is easy nowadays. This is probably one of the worst things that could happen to the sneaker game, as it takes away from the concept of collecting sneakers. It also makes it harder for people who are really infatuated with a certain sneaker to get them because others are purchasing them just because of the buzz around the shoe. A couple of the most hyped releases in the past year or two have been the South Beach Lebron 8’s and 9’s, the Yeezy 2’s and the Nerf KD IV, which are all impossible to come by close to their stock price at this point. I have only one question for you all, what will become of the sneaker game if this epidemic keeps spreading?