Buying Guide : Watches

by on July 18, 2012

Interested in buying a watch but have no idea where to begin? I’ll break it down step-by-step for you here.

1. Figure out your budget.

Tempted to take your tuition deposit check to the nearest Rolex dealer instead of school? Don’t say you heard this from me, but sometimes you gotta do what you gotta do…just kidding. Figure out how much you’re willing to spend on a watch before you head out looking for one – there’s nothing worse than getting disappointed because the one you’ve been eyeing is out of your price range. Do a little online research – probably on big department stores websites, since they carry variety – and see what brands are in your budget. Purchase the best possible watch within your price point.

2. Go for both looks and what’s on the inside.

It’s always best to go for a piece whose outside matches how great it is on the inside (sound familiar?). Ask the salesperson what warranties (if any) come with the watch, where to go to service it, as well as the correct way to clean it/polish it at home. Make sure you’re paying for quality parts, not just an attractive exterior – you don’t want your watch to cause you more problems than compliments!

3. Figure out what style suits you best – classic, metal vs. leather strap, sporty, vintage, statement, blinged-out, etc – and how often you think you’ll wear it.

Although this sounds obvious, it’s probably a good idea to take a look at your personal style and build your watch around it. If you’re heavy into street style, a tank watch (a la Cartier) may look a little out of place, even though it’s an incredible classic. Also, if you plan on wearing the watch daily, you should look for something more durable (water resistant, scratch-resistant, etc) – maybe not covered/surrounded by diamonds or other delicate materials.

4. Take amazing care of your watch once you’ve purchased it.

Avoid bringing it in contact with water, lotions, oils, dirt, rough fabrics and rough surfaces. Water will quickly take the sheen off of the watch, and lotions/oils will do the same – in addition to forming build-up in the grooves/important components of the piece. Scratches – whether on the band of the watch or its face – can be really difficult and sometimes impossible to get out. If any of these tragic things do affect your watch, take it over to a jeweler or watch professional to handle.

Happy shopping!