Nike’s Dominance

by on August 30, 2012

It’s a no brainer when it comes to Nike as the brand is easily the biggest and most popular athletic brand out there. What has really caught my eye though is what they have been doing as of late. From dominating the Olympics with their 3M reflective jackets and Nike Flyknit Trainers but also prepping for the colossal release of the Nike Lebron X shoe. Nike has surely been in the lab making sure that they stay on top.

The Olympics saw a lot of great apparel that was produced by Nike, with my favorite being the Nike Dream Team Destroyer Jacket which may just be one of the best jackets of this year thus far. However before the Olympics they launched the Nike Plus technology with the more significant releases of the 2012 Nike Lunar Hyperdunk Plus and Nike Fuelband.

Now pushing out the NFL apparel for the looming start of the season, Nike seems to be on the verge of dominating every sport; well almost every. The Flyknit technology and products were a big hit as they are almost entirely all sold out and with no restock on them planned, they will be hard to find for a while after they’re all gone.

The near future shows the release of the Nike Zoom KD V, Nike Zoom Kobe 8, and most importantly the Nike Lebron X which will be the most expensive basketball sneaker ever as the ones equipped with the Nike + technology will be at least 250 dollars. I’m sure there will be a lot of other sneaker releases that will have the general public on their heels and grabbing their piggy banks. In addition to that, their apparel should have many highlights as usual. Make sure to keep up with everything Nike is doing so you don’t miss out on any of these goods that will be coming our way soon.