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Mishka’s Genius Marketing Strategy

by on September 15, 2012
 

Mishka has teamed up with Harvey Comics to deliver one of the more intriguing products of the year. I believe Mishka was looking for a new way to spice up things and to get more exposure for the brand and they achieved just that.

We see here that they recruited the services of Harvey Comics for brilliant advertising as they have placed various items on some of the most famous characters that were created by Harvey Comics. Placing their apparel on the cartoon characters was a clever idea. Immediately I was blown away by this when I stumbled upon it and who wouldn’t be. Seeing a brand support some of your favorite cartoons as a child, you’d probably appreciate their efforts and support them as well. Right or Wrong?

The move comes at a great time for Mishka as there Fall collection has just been released and will probably be more successful because of what was produced from this collaboration. Let me know what you think about it.

Do you think more brands will actually use this or implement it somehow into their marketing plan?