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GOOD Music ‘Cruel Summer’ x RSVP Gallery x Givenchy

by on September 25, 2012
 

According to our friends over at GemsNYC, GOOD Music has teamed up with ChiTown superstore RSVP Gallery & who seems to be the label’s go-to brand, Givenchy, in an effort to bring the Cruel Summer album artwork to life.

If this tee is an authentic product, I have to really hand it to GOOD Music. Captain of the team, Mr. West, is definitely keeping his title of major trend-setter and the go-to guy to take branding to the next level.

I’m not surprised to see the album cover make it to the Givenchy manufacturing hands, as Riccardo Tisci (the fashion house’s creative director) was the man responsible for the Watch the Throne album artwork, and most likely had his hand in designing this Cruel Summer cover as well.

What do you think of this Cruel Summer x RSVP Gallery x Givenchy t-shirt? Let me know in the comments section.