One of the biggest years for Nike, and easily the most significant year for their most influential athlete in basketball right now. With so much good that has happened for both parties throughout this year, it’s only inevitable that Nike chefs up different ways to capitalize on the fame and success that has came with Lebron James this year.
This new venture is collection of Nike Sportswear that is centered around the diamond as through Lebron’s struggles, he never gave up and finally made it to the top. Why did they chose a diamond for his new symbol, well because like his trials and tribulations and his new found prominence, a diamond is forged by heat, pressure and time and proves to be an ideal representation of Lebron’s journey. This also comes on the heels of Lebron’s 10th year anniversary with Nike. The collection features a the LebronPeacoat Destroyer, the Lebron Virtus Hoodie, the Lebron Varsity Shawl Collar Cardigan, and the Lebron 6 Crew. All these items are crafted with premium materials and made delicately only for a king. Purchase on Nike.