The i am OTHER movement continues as we get a look into the Holiday Collection of BBC and what the mastermind, Pharrell has been cooking up recently. The video takes us on a trip where a group of young adults commence an adventure into the woods to enjoy nature and to get away from the hectic city life. Throughout the video we see many close-ups of items that will be releasing soon and I must say the entire of the video aids significantly is attracting people to the brand itself. I take my hats off to Pharrell and his camp for providing us with a stellar look into the Holiday Collection. Pharrell always find a way to reinvent himself no matter, and such a quality should be admired by the masses. Make sure to head over to the BBC online store to see what’s new.