RARE NY F/W 2012-13 Collection Lookbook

by on December 1, 2012

Finally we get the lookbook of RARE NY and I must say it looks rather promising. The line is centered around a black and white aesthetic with the exception of one piece that is featured in grey but has the logo in black. I am more than impressed by what they were about to do with two colors, and the image that they are trying to go for as well. I’ve always been a lover of clothing that had base colors of white or black and that can attain to my fondness for their pieces.

The collection consists of t-shirts, sweatshirts, and hats are have the RARE logo branded on the chest of the shirt or features the Gas Mask logo somewhere on the piece. The simplicity of the brand is easily one of their strong points as they help us remember that the integrity of the greatest colors in this world (black and white) are somewhat overlooked nowadays and somewhat forgotten about.

Rare is a prototypical embodiment of the beauty of plain colors and also a stern reminder that something doesn’t have to be complexed or intricate to be what catches our eyes nowadays. Discover RARE NY now. Online store here.


All photos were taken by Jeff D.

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