Jordan is drumming up attention with the release of the Air Jordan XX8. Ever since the initial stages of the XX8‘s campaign, there has been a substantial buzz for the the sneaker. Jordan decided to put their minimalist mentality to the side and tap into their futuristic side to create these sneakers. If all chatter holds truth, the shoe will do incredibly well.
I, my, wasn’t a fan of the sneaker in the early stages, however upon further review that has changed. The color ways and structure of the sneaker are defying the laws of gravity and sneaker fashion. The momentum from prior releases gave them the confidence to attempt this sneaker–and to essentially release them. This Saturday, March 2nd, we will see the release of a belly of colors that include the Canyon Purple, Tour Yellow, and Gym Red color ways.
Jordan is preparing us for the future, stop living in the past and embrace it.