Selma Hayek, Frida Giannini, and Beyoncé Knowles are the new faces for the designer brand Gucci’s social efforts (off of the runway), cleverly named, Chime for Change. Focusing in the areas of education, health and justice, the goal of the campaign is to “convene, unite and strengthen voices speaking out for girls and women.” As an advocate of women’s rights I am fully supportive of this movement. See the video following the jump.
Chime for Change debuts at the perfect timing. The issue of women’s rights has been heavily exposed in the media lately from the US to overseas, most recently with the protests in India over the Delhi gang rapes.
In response to the campaign Hayek’s husband, François-Henri Pinault--chairman Gucci’s parent company PPR says, “I am convinced that across the planet, women are at the heart of the equilibrium of our communities. There is a need to transform words into action and find new ways to enbable and empower girls and women.”
Frida Giannini chimes for education, Beyoncé chimes for health, and Selma Hayek chimes for justice. Visit chimeforchange.org to see how you can “chime” for change and help every girl have the right to go to school, every woman have access to the care she needs, and protect and celebrate girls & women.