There have been apes that have been bathing for decades now but this Bathing Ape was established twenty years ago. Founded in 1993 by Nigo, Bape was just a rather small monkey back then. However, who would predict it becoming such a full blown Ape in the fashion world? Twenty years later, the brand is still going strong and seems to be peaking once again because of the recent surge of new kids on the block wearing the garments.
Nigo started with a vision that was received well by many celebrities throughout its tenure such as Kanye West, Wale, and just about every big name in the business. Much of this can be attributed to Bape‘s ability and willingness to collaborate with so many different people/brands such as KiD CuDi, Pharrell, Kaws and much more. Although the brand was sold in 2011, they have been working hard to get it back to its glory years and time will tell if it will happen. Nonetheless, Bape has certified its rank amongst the top tier brands in the street wear world while being a high-end fashion retailer.
So what can we expect from Bape now? Another 20 years? Another period of prominence? All of this is possible, yes but today’s fashion world has an uncanny ability of being able to jump from different trends without even blinking. Either way let’s wish Bape a happy anniversary and good luck to another twenty years in the game.