Although Kobe’s season came to a very heartbreaking end, he enjoyed one of the greatest seasons as a basketball player in 2012-13. With such an inspiring and odd-defying season under his belt, Nike decides to honor the Mamba himself. The campaign highlights his most significant moments of the past season.
Albeit the occasional comparisons to Michael Jordan, Kobe has managed to solidify his place amongst the best in the basketball world. Some may not love the Mamba but you must respect a man who never gives up. If it was up to Kobe, he would have probably tried to play in The Playoffs. Unfortunately Kobe will be out for some time but expect his return to be lethal. Thank you Nike and thank you Kobe for making it possible!