Honestly this is an absolute shock to me. Although people whispered about Nike’s decision to keep the LIVESTRONG collection even after they separated with Lance Armstrong, it didn’t seem as if Nike would cease the production of the charity label.
Today they announced that they have decided to stop the LIVESTRONG collection. Many may be happy that Nike has separated with the foundation but one must not forget that LS was able to generate 100 million to help in treatment for cancer patients. The line will be eliminated after the Holiday 2013 collection. I’m truly shocked as LIVESTRONG in my eyes didn’t represent Lance, it represented a sense of hope and belief for a prolific cause.