Every year H&M makes a collection with a notable designer, so it comes as no surprise when they asked French designer Isabel Marant to collaborate. She has accepted the offer, but will this collection show more promise than last year’s Maison Martin Margiela collab?
I’m pretty sure you have heard of Isabel Marant from the lips of your most fashionable friends. If they didn’t own their own pair of high-top wedge sneakers they made sure they purchased Zara’s look alikes. Although Marant is a seasoned vet–having worked with names from Chloé to Y-3’s Yohji Yamamoto it wasn’t until about 2010 that her appeal began to reach a wider audience. With celebrities like Sienna Miller and Beyoncé Knowles seen out in her apparel and very popular, fan-favorite, suede wedge sneakers her style has been well described as “boho chic” by Vouge and The Huffington Post, an opposite to “the girlish style popular in her Paris neighborhood.”
The H&M collaboration is set to be released worldwide on November 15th and will be the first collection by Marant’s to feature menswear. However, do not prejudge the success of the collection; this is not her first time collaborating with a retailer. In 2006 she teamed up with Anthropologie for a collection and has had plenty of experience experimenting with the tomboy aesthetic. Luckily, many fans will now be able to get their hands on Marant’s luxury threads at affordable prices.
The designer is very humble, seems to be excited, and grateful to be working with the Swedish-retailer. Marant says, “I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honor. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.” Her brand projection and the H&M culture align. I can imagine this collaboration being a classic. View her interview below.