Freedom is defined as “The power or right to act, speak, or think as one wants without hindrance or restraint.” Being the theme of Lumières’ newest collection, Kai looks to not only deliver visually striking pieces but to also promote an invigorating message for his supporters and new fans.
To strengthen the marketing plan behind the collection, Kai called upon Ian Connor to model the pieces in collaboration with him. Though shot in various locations, the waterfall and warehouse photographs seemed to truly encompass and grasp the tone of the collection and just what Lumières was aiming for with the lookbook. Expect the collection to arrive July 2oth via their online store.
Images shot by Mishya Rowe
Images retouched by Sir Fawn