Primitive has ostensibly found the winning formula to the street-wear lane that they have been in since they first started. This new collection is a testament to their progression.
Reinforcing their street-wear staple, Primitive’s Summer 2013 Collection is sprinkled with all-over print t-shirt, graphic t-shirts, logo t-shirts and more. When it comes to street-wear, the standard formalities are easy to execute but the real task is making all pieces cohesive and enriched with the essence of the most loved style ever, street-wear. However, Primitive has worked relentlessly to capture the street culture through their eyes and garments.