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The Union Between Fashion & Music – “Benetton Colorful Vibes”

by on July 8, 2013
 

For their newest Autumn/Winter Collection United Colors of Benetton decided to collaborate with musical artists and models in order to bridge the gap between fashion and music–the creative link that unifies the world. See the featured artists below.

What happens when you bring together musician Theophilus London, singer Sky Ferreira, model Soo Joo Park, model Lily McMenamy, model/son of rockstar Paul Simonon of The Clash, Louis Simonon, and rainbow haired DJ Chloe Norgaard? Obviously you get Benetton Colorful Vibes 2013 Ad Campaign, but you also get a blend of sheer genius awesomeness. With colorful graffiti backdrops and the free spirited models photographer Mikael Jasson was able to make the retro retailer’s vision a reality. The collection includes bright colored knits, lots of plaid, and black pieces that will be available offline and online this August.

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Check out some behind the scene photos as well. 

15_UCB_AW13_backstage_SOOJOO 19_UCB_AW13_backstage_THEO 09_UCB_AW13_backstage_LOUIS 10_UCB_AW13_backstage_SKY 01_UCB_AW13_backstage_CHLOE 06_UCB_AW13_backstage_LILY